Issue Statement:
People often view art gallery as high brow and think that art and creativity are only reserved for the artist, designer, illustrator, and crafter. While the truth is that it is actually open and free for everyone to participate, enjoy, explore, and grow. Everyone has an innate art in them, but it takes practices to discover and build their innate art.
Design Concept:
The concept for the branding is to help the people to discover their inner artist by encouraging them to interact with various brand materials and see how creative expression can be for everyone, in order to help them to discover and build their child-like curiosity and interest for creative experimentation and art.
Museum's logo variation
Example of illustrating on name card
Catalogue's Concept:
The concept for the catalogue is both to showcase the exhibition artworks and encourage the people to illustrate on the back part of the poster catalogue, as well as the inner cover via the inspiration and art education they have gathered through the exhibition. Each exhibition will be given a new theme with a new poster catalogue. The selected posters can then be used as a poster display at different places to promote the exhibition.
Images for covers are set as examples (credit: An My Le (left & right) & The Perishers (middle))
Example of illustrating on inner cover
Example of illustrating on poster catalogue
Table & Cup's Concept:
The concept of the table and cup is to encourage the people to illustrate on the materials at the museum’s food restaurant while they are waiting for their order or after they have finished their dishes and drinks. The table will then be erased with a napkin, while the cup with water at the basin.
Erasable acrylic on top of table
Drawing Board Calendar's Concept:
The concept for the drawing board calendars is to encourage the people to exercise their child-like curiosity and creative thinking through drawing daily. There are twelve block of drawing boards. Each board for each month.
Erasable acrylic on top of calenders
Art Starter Kit's Concept:
The concept for the art kit is to encourage the people to exercise their child-like curiosity and creative thinking through drawing daily. The notebook allows them to record their daily inspirations, ideas, and sketches. While the post cards are given both as a gift and inspiration. The bottle will both be used as a refreshment and drawing material (the bottle itself is erasable).
